About Us

Midnight Bliss Store is an independent online store based in Hong Kong. We believe that no matter who you are or where you're from, you deserve everyday essentials made with quality and warmth.

Our founder, Mary, brings over 15 years of experience working with international and luxury brands. She has a keen eye for quality and a strong sense of aesthetics — and that’s exactly what guides every product we choose.

We’re starting small with just a few products, but more are on the way. Our vision is to grow into a lifestyle brand, spanning personal care, small artworks, and outdoor and gardening essentials.

We’re proudly LGBTQ+ friendly, and everyone is welcome here. 

Our 2% Pledge
We believe in giving back. We donate 2% of our profits to LGBTQ+ organisations fighting for equality and inclusion. Every quarter, we share updates on our Instagram which is not just the amount, but the real impact your orders make in the community. Thank you for helping us make a difference.